SubZero Windshield Cover Packaging — Designed to introduce a new solution for clearing windshields of snow and ice without the hassle of scraping. When SubZero launched this innovative product line, I contributed to the packaging design and supported their successful commercialization, helping the brand bring a practical winter solution to market.
Key Contribution
Services
- Package Design
- Product Photography
- Digital Design
Packaging
Tasked with creating a cohesive packaging system for the full line of ArcticDefense™ Windshield Covers. I began with the base, entry-level product and developed additional callouts and visual cues for the higher-tier options, making it easy for consumers to differentiate between the three. I also designed a custom floor display to support new business opportunities, which helped my company successfully win new accounts.
Product Photography
Although the location receives plenty of snow in winter, we were shooting in late summer, so we had to get creative with product photography. We used techniques like creating artificial snow and leveraging post-production software (Photoshop) to craft realistic winter scenes that accurately showcased the product’s functionality.
Digital Content
Tasked with creating digital content for our eCommerce listings, I developed visuals and assets designed to showcase the products effectively and engage potential customers. Below are examples of the content I created.